Avidity Marketing

Avidity Marketing focuses on targeted, powerful, and sustainable marketing strategies. Inspired by the brand’s focused and precise approach, we designed a timeless brand identity and gave the color palette an even classier and chic aesthetic. A pop of copper was added to the earthy palette to give it a sophisticated feel. To finalize this new identity, we crafted a target like icon to balance the elegant logotype and complement her new brand collaterals.