Luxe Med Spa



project overview



Located in Orlando, FL, Luxe brings an innovative approach to the beauty industry. The vision for the brand emerged from a desire to help others feel better about themselves while guiding them through their aesthetic journey. The brand takes pride in offering not only aesthetic injectables, but also top-of-the-line skincare treatments, lasers, and general spiritual well-being. They seek a personal yet structured approach to attract beauty enthusiasts that value high-end aesthetic services. Luxe promises to educate its clients on the importance of healthy skin to help them age gracefully.

With a desire to become a one-stop shop and leader in the industry, the new brand direction promises a positive yet stress-free experience delivered with professionalism and humility.

Inspired by a sense of organic luxury, the new logo font combination embodies a simple yet bold feel. The font fusion brings an intriguing edge to the design; Subtle connections between letters create a natural flow and bring softness to the logo. The serif font puts forward a sense of reliability and luxury - all leading to a more aesthetically pleasing brand with a color palette that celebrates earthy elements and a sense of home.