Luxe Med Spa

branding
BRAND PATTERN
WEB DESIGN

SERVICES

project overview

LAST

NEXT

Located in Orlando, FL, Luxe brings an innovative approach to the beauty industry. The vision for the brand emerged from a desire to help others feel better about themselves while guiding them through their aesthetic journey. The brand takes pride in offering not only aesthetic injectables, but also top-of-the-line skincare treatments, lasers, and general spiritual well-being. They seek a personal yet structured approach to attract beauty enthusiasts that value high-end aesthetic services. Luxe promises to educate its clients on the importance of healthy skin to help them age gracefully.

With a desire to become a one-stop shop and leader in the industry, the new brand direction promises a positive yet stress-free experience delivered with professionalism and humility.

Inspired by a sense of organic luxury, the new logo font combination embodies a simple yet bold feel. The font fusion brings an intriguing edge to the design; Subtle connections between letters create a natural flow and bring softness to the logo. The serif font puts forward a sense of reliability and luxury - all leading to a more aesthetically pleasing brand with a color palette that celebrates earthy elements and a sense of home.